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Expandable banners

Expandable banners are banner ads that expand to display a message, demanding full screen attention.

An expandable banner can expand to as large as 468 x 420 pixels after a user clicks on it or  moves the cursor over the banner, creating immediate impact on the page.

Technical spec:

  • Must be coded in Flash (.swf) and can be up to a maximum 60kb
  • Default state – 468x60 pixels
  • Expanded state – 468x420 pixels (maximum height)
  • Replacement ad – Gif or Jpeg up to 12kb

What the client must provide:

  • The default banner or MPU
  • The expanded banner or MPU
  • A replacement version of the banner/MPU which does not expand though communicates the message to the user. 


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